UP, Bihar, Jharkhand and West Bengal
Focus on your goal
Brand Building and Market Linkages
social media marketing
TOGETHER
GROW
WE
SUSTAINABLY
About our Company
Also known as New Gen Livelihood Plus (NGLP), Jugalbandi is rooted in the spirit of collaboration and harmony. Jugalbandi symbolizes the coming together of diverse voices—farmers and facilitators, technology and tradition, enterprise and ecology—to co-create sustainable livelihoods across India.
Founded in 2018, Jugalbandi was born out of a shared vision to empower small producers—particularly women and youth—with the tools, knowledge, and networks they need to thrive in a rapidly evolving economy. The company was established as a for-profit social enterprise under the leadership of Mihir Sahana, the Founder and CEO. He was joined by a dynamic founding team consisting of two passionate young women entrepreneurs and two experienced bankers, bringing together a unique blend of grassroots sensibility and financial acumen.
From the very beginning, the team envisioned a model that bridges the gap between communities and markets—working at the intersection of agriculture, enterprise, and social development.
Today, Jugalbandi operates across Bihar, Jharkhand, Uttar Pradesh, and West Bengal, reaching over 10,000 beneficiaries through innovative interventions in value chains, producer collectivization, and financial inclusion.
Registered
Producers Reached
States Served
Focus Area
Financial Inclusion
Be, brought first whales he signs thing our give were all fowl sea upon make called face together.
Agri-Value Chain Development
Be, brought first whales he signs thing our give were all fowl sea upon make called face together.
Enterprise Promotion and VLE Development
Be, brought first whales he signs thing our give were all fowl sea upon make called face together.
Brand Building & Market Linkages
Be, brought first whales he signs thing our give were all fowl sea upon make called face together.
Our Approach
Our Core Values
- Co-creation over command: We believe in working with communities, not for them.
- Trust over transaction: Relationships are at the heart of everything we do.
- Resilience through innovation: We harness modern tools to strengthen traditional livelihoods.
- Inclusion as a principle, not a practice: We center the voices of women, small farmers, and marginal producers in all we do.
Value with values: We aim to create market value without compromising on ecological and social integrity
— Our Mission
To design inclusive, scalable livelihood models through producer-led enterprises, village-level entrepreneurship, and sustainable supply chains that ensure fair returns, environmental integrity, and local economic growth.
— Our Vision
To build an equitable, self-reliant society where rural producers are not just participants in the market—but leaders, innovators, and owners.
— Our Story
Jugalbandi (also known as New Gen Livelihood Plus Private Limited or NGLP) is a for-profit Company of India registered under the Company Act, 2013 (18 of 2013) and rule 18 of the Companies (Incorporation) Rules, 2014. With its registered office and headquarter in Kolkata, the company has been operational in Eastern India including West Bengal, Bihar, Jharkhand, and UP. The company is committed to empowering small-scale producers by providing access to advanced, environmentally-friendly, and organic farming technologies. This not only boosts farmers’ productivity but also integrates them into New Gen’s comprehensive supply and food chain network.
experts
Our experts
Meet with our Team
Mihir Sahana
Founder & CEO
Mahua Sengupta
Founder & Director
Kumar Gaurav
Director
