Rural Enterprise. Built Like a Business
Jugalbandi is the operating brand of New Gen Livelihood Plus Private Limited (NGLP) — a for-profit enterprise headquartered in Kolkata, building supply chains, brands, and market access for rural producers across Eastern India.
Economic inclusion, done right, is smart business. We build robust supply chains, unlock credit access, and deploy better agricultural technology — creating value at every link, from smallholder farmer to end consumer.
Our vision
To build an equitable, self-reliant society where rural producers are not just participants in the market—but leaders, innovators, and owners.
Our mission
To design inclusive, scalable livelihood models through producer-led enterprises, village-level entrepreneurship, and sustainable supply chains that ensure fair returns, environmental integrity, and local economic growth.
Our core values
Founded in 2018, Jugalbandiwas born out of a shared vision to empower small producers—particularly women and youth—with the tools, knowledge, and networks they need to thrive in a rapidly evolving economy.
Co-creation over command
We believe in working with communities, not for them.
Trust over transaction
Relationships are at the heart of everything we do.
Inclusion as a principle, not a practice
We center the voices of women, small farmers, and marginal producers in all we do.
Value with values
We aim to create market value without compromising on ecological and social integrity.
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