About us
Jugalbandi, a brand initiative of New Gen Livelihood Plus Private Limited (NGLP Pvt. Ltd) is rooted in the spirit of collaboration and harmony. Jugalbandi symbolizes the coming together of diverse voices—farmers and facilitators, technology and tradition, enterprise and ecology—to co-create sustainable livelihoods across India.
Our vision
To build an equitable, self-reliant society where rural producers are not just participants in the market—but leaders, innovators, and owners.
Our mission
To design inclusive, scalable livelihood models through producer-led enterprises, village-level entrepreneurship, and sustainable supply chains that ensure fair returns, environmental integrity, and local economic growth.
Our core values
Founded in 2018, Jugalbandiwas born out of a shared vision to empower small producers—particularly women and youth—with the tools, knowledge, and networks they need to thrive in a rapidly evolving economy.
Co-creation over command
We believe in working with communities, not for them.
Trust over transaction
Relationships are at the heart of everything we do.
Inclusion as a principle, not a practice
We center the voices of women, small farmers, and marginal producers in all we do.
Value with values
We aim to create market value without compromising on ecological and social integrity.
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