Empowering
Producers
CEO
Building Livelihoods. Strengthening Futures.
Helping small farmers, women, and youth move from dependence to dignity through skills, financial inclusion, and enterprise development.
Growing
Sustainable
Agriculture
Climate-Smart Farming for a Resilient Tomorrow
Promoting eco-friendly, scientific, and profitable agriculture—from natural farming and allied activities to large-scale value chain development.
From Villages
to Vibrant
Markets
Turning Producers into Entrepreneurs
Building rural brands, strengthening FPOs, and creating market linkages that connect local producers to modern supply chains.
About Jugalbandi
Jugalbandi (also known as New Gen Livelihood Plus Private Limited or NGLP) is a for-profit Company of India registered under the Company Act, 2013 (18 of 2013) and rule 18 of the Companies (Incorporation) Rules, 2014.
With its registered office and headquarter in Kolkata, the company has been operational in Eastern India including West Bengal, Bihar, Jharkhand, and UP. The company is committed to empowering small-scale producers by providing access to advanced, environmentally-friendly, and organic farming technologies. This not only boosts farmers' productivity but also integrates them into New Gen’s comprehensive supply and food chain network.
Years of Impact
Producers Reached
States Served
Focus Area
Financial Inclusion
Enabling rural families to access credit, savings, insurance, and financial literacy-building confidence, resilience, and long-term economic security.
Agri-Value Chain Development
Strengthening every step from farm to market through improved production, aggregation, processing, and fair market linkages that increase farmer income.
Enterprise Promotion and VLE Development
Supporting rural entrepreneurs and Village-Level Entrepreneurs (VLEs) with skills, inputs, and business services to build sustainable, community-rooted enterprises.
Brand Building & Market Linkages
Creating producer-owned brands and connecting rural products to modern markets through quality assurance, packaging, distribution, and digital channels.
Geographical Location
the area of work- UP, Bihar, Jharkhand and West Bengal
We envision an equitable,, self-reliant society where rural producers are not just participants in the market—but leaders, innovators, and owners
Partners
Testimonials
Voices from the Field
Arti Devi
“When I took the first loan, I just wanted to help my husband a little. Now, I can proudly say I earn on my own and my children drink milk from our own cows. Itgives me confidence that I can do more.”
After my husband passed away, I felt I hadnothing left. But this support helped me standagain on my own feet. My shop and sewingwork give me enough to live with respect
Preeti
