Founded in 2018, Jugalbandiwas born out of a shared vision to empower small producers—particularly women and youth—with the tools, knowledge, and networks they need to thrive in a rapidly evolving economy. The company was established as a for-profit social enterprise under the leadership of Mihir Sahana, the Founder and CEO. He was joined by a dynamic founding team consisting of two passionate young women entrepreneurs and two experienced bankers, bringing together a unique blend of grassroots sensibility and financial acumen.
From the very beginning, the team envisioned a model that bridges the gap between communities and marketsworking at the intersection of agriculture, enterprise, and social development.
Today, Jugalbandi operates across Bihar, Jharkhand, Uttar Pradesh, and West Bengal, reaching over 10,000 beneficiaries through innovative interventions in value chains, producer collectivization, and financial inclusion.
Our core values:
- Co-creation over command: We believe in working with communities, not for them.
- Trust over transaction: Relationships are at the heart of everything we do.
- Resilience through innovation: We harness modern tools to strengthen traditional livelihoods.
- Inclusion as a principle, not a practice: We center the voices of women, small farmers, and marginal producers in all we do.
- Value with values: We aim to create market value without compromising on ecological and social integrity.
Our Vision:
To build an equitable, self-reliant society where rural producers are not just participants in the market—but leaders, innovators, and owners.
Our Mission:
To design inclusive, scalable livelihood models through producer-led enterprises, village-level entrepreneurship, and sustainable supply chains that ensure fair returns, environmental integrity, and local economic growth.
Network:
Producers
(Farmers, FPOs)
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Collection & Processing
(FPOs, Micro-entrepreneurs, SHG Units, Local Hubs)
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Value Addition & Branding
(Processing Units using Solar Tech, Quality Control, Packaging under ‘Jugalbandi’)
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Market Linkages & Distribution
(Private Companies, Vendors, Retail, Online Platforms, F2F Channel)
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End Consumers
(Urban and Rural Households)