About us
Jugalbandi, a brand initiative of New Gen Livelihood Plus Private Limited (NGLP Pvt. Ltd) is rooted in the spirit of collaboration and harmony. Jugalbandi symbolizes the coming together of diverse voices—farmers and facilitators, technology and tradition, enterprise and ecology—to co-create sustainable livelihoods across India.
Our core values
Founded in 2018, Jugalbandiwas born out of a shared vision to empower small producers—particularly women and youth—with the tools, knowledge, and networks they need to thrive in a rapidly evolving economy. The company was established as a for-profit social enterprise under the leadership of Mihir Sahana, the Founder and CEO. He was joined by a dynamic founding team consisting of two passionate young women entrepreneurs and two experienced bankers, bringing together a unique blend of grassroots sensibility and financial acumen.
Co-creation over command
We believe in working with communities, not for them.
Trust over transaction
Relationships are at the heart of everything we do.
Inclusion as a principle, not a practice
We center the voices of women, small farmers, and marginal producers in all we do.
Value with values
We aim to create market value without compromising on ecological and social integrity.
Network:
Producers
(Farmers, FPOs)
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Collection & Processing
(FPOs, Micro-entrepreneurs, SHG Units, Local Hubs)
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Value Addition & Branding
(Processing Units using Solar Tech, Quality Control, Packaging under ‘Jugalbandi’)
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Market Linkages & Distribution
(Private Companies, Vendors, Retail, Online Platforms, F2F Channel)
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End Consumers
(Urban and Rural Households)
