About us
About Jugalbandi: Jugalbandi (also known as New Gen Livelihood Plus Private Limited or NGLP) is a for-profit Company of India registered under the Company Act, 2013 (18 of 2013) and rule 18 of the Companies (Incorporation) Rules, 2014. With its registered office and headquarter in Kolkata, the company has been operational in Eastern India including West Bengal, Bihar, Jharkhand, and UP.
- Financial Inclusion
- Agri–Value Chain
- Enterprise Promotion
- Brand Building & Market Linkages
7+
Years
Focus Area
Financial Inclusion
Enabling rural families to access credit, savings, insurance, and financial literacy-building confidence, resilience, and long-term economic security.
Agri–Value Chain
Strengthening every step from farm to market through improved production, aggregation, processing, and fair market linkages that increase farmer income.
Enterprise VLE Development
Supporting rural entrepreneurs and Village-Level Entrepreneurs (VLEs) with skills, inputs, business services to build sustainable, community-rooted enterprises.
Brand & Market Linkages
Enabling rural families to access credit, savings, insurance, and financial literacy-building confidence, resilience, and long-term economic security.
Geographical Location
The Area of work- UP, Bihar, Jharkhand and West Bengal
Financial Inclusion
Without access to banking and credit, rural families are often trapped in cycles of poverty. We work to change that by bringing financial literacy, savings, credit, and insurance services to the last mile.
Agri-Value Chain Development
From introducing natural farming methods to promoting allied activities like fishery, poultry, and goat farming, we ensure that no farmer is left behind.
Enterprise Promotion and VLE Development
rom Self Help Groups (SHGs) to producer collectives and youth clubs — we help these groups govern themselves, manage finances, and take decisions that affect their future.
Brand Building and Market Linkages
what’s possible when producers become brand owners and entrepreneurs.
Testimonials
Voices from the Field
Arti Devi
“When I took the first loan, I just wanted to help my husband a little. Now, I can proudly say I earn on my own and my children drink milk from our own cows. Itgives me confidence that I can do more.”
After my husband passed away, I felt I hadnothing left. But this support helped me standagain on my own feet. My shop and sewingwork give me enough to live with respect
Preeti
